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SOA x SHOWZ's Interactive Window

SOA x SHOWZ's Interactive Window

Addressing ocean pollution through playful interaction.

Addressing ocean pollution through playful interaction.

An interactive window that uses AI

The installation in our Berlin showroom window addresses ocean pollution through playful interaction. Built entirely from upcycled materials, it speaks to kids from the school across the street and passers-by alike.

At the centre: Tutu, a virtual sea turtle powered by AI. Through augmented reality, people ask questions about marine pollution and receive instant answers.

A hidden sensor activates a 3D game across four screens. Players remove plastic from a digital ocean, while responsive lighting shifts with every move.

Honoured with the German Design Award

Honoured with the German Design Award

NGO Support

NGO Support

In just one month, the installation reached 982 interactions – directly generating donations for Sustainable Ocean Alliance.