We developed the full brand identity for NOVA – a next-gen ride platform designed for speed, clarity and real-time urban flow.
The design system includes naming, logo, color palette, typography, iconography, UI principles and campaign messaging.
All visuals were created using AI – from product mockups and interfaces to car branding and merchandise.
The look is bold and minimal.
A waveform-inspired logo acts as the core signal across all touchpoints. Bright kinetic green contrasts with deep black to ensure visibility on screen and in motion.
A brand that makes smart mobility feel effortless.

‍