ARBORIS makes crypto, wallets and trading feel accessible, visual and distinctly un-bank-like.
The identity merges vibrant 3D worlds with a bold verbal system – designed to speak to Gen Z with confidence and clarity.

We developed the full brand universe:
Naming, logo, color system, custom typography, tone of voice, key visuals and campaign lines.
From Benjamin Franklin with a wallet to a treehouse as a metaphor for financial freedom – the visual language turns finance into something you want to explore.
Playful but precise. Future-minded but grounded.
A brand that speaks finance fluently – but in its own voice.

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