Reach Out
HALO CLUB
Together with Lala Berlin, we designed an interactive window experience that uses AI to personalize product suggestions in real time.
The system detects the colors of passers-by’s outfits and matches them with curated looks from the current collection – based on both color logic and pre-defined demographic cues.
The window extends the physical store space into a responsive brand moment, turning passive traffic into engaged attention.
We launched the campaign with an in-store brand event – positioning Lala Berlin at the intersection of style and smart technology.