Together with Lala Berlin, we designed an interactive window experience that uses AI to personalize product suggestions in real time.
The system detects the colors of passers-by’s outfits and matches them with curated looks from the current collection – based on both color logic and pre-defined demographic cues.
The window extends the physical store space into a responsive brand moment, turning passive traffic into engaged attention.
We launched the campaign with an in-store brand event – positioning Lala Berlin at the intersection of style and smart technology.