Together with NATURANA we launched 'The Comfort Revolution'. The radical brand activation sets a bold statement for young women and thus initiated a movement for the brand. The revolution toured Germany in the form of a modular pop-up concept — loud, self-assured and with a strong digital presence on social media. Stops such as Fashion Week Berlin and Bitchfest Stuttgart became stages for expressing the idea that comfort is power. SHOWZ developed the idea, design and experience, creating something uncompromisingly emotional that was perfect for urban spaces. We brought the brand's message of female empowerment and sisterhood to life through a visually striking campaign created using our AI workflow. A scalable concept that provokes offline and resonates online.