For Marcell Von Berlin, we created a full phygital experience that blends physical, digital and metaverse touchpoints into one 360° campaign.
The setup includes custom 3D animation, AR interactions and a metaverse platform – all tailored to the brand and built to activate audiences across channels.
From in-store moments to immersive screens to virtual spaces, every element is connected by one idea: making future retail feel real.

‍