To support Vattenfall’s mission of reducing energy use in everyday life, we created a brand activation campaign focused on making energy-saving tangible and actionable.
At the core: a large-scale energy label made from recycled acrylic, installed in the store window and linked to an in-home energy check via QR code.
We complemented the concept with a dynamic 3D animation, a modular pop-up zone and in-store activities designed to spark awareness and interaction.
A brand activation that turned sustainability into a visible, design-driven experience.