22 million trees are cut down every holiday season – along with 7.5 million tons of oxygen. Together with Replants, we supported an alternative: the fir in the pot. A rented Christmas tree that gets replanted after the season ends.
We brought the concept into our showroom to raise awareness and visibility.
To extend the experience digitally, we designed an eco-friendly AR Christmas card that lets users project a virtual tree into any space – no cutting, no shipping, no waste.
A campaign that translates environmental awareness into creative, scalable touchpoints.