After a year of growing reach for its "Comfort Revolution" campaign, German lingerie brand NATURANA brings the concept to KaDeWe Berlin with a pop-up shop-in-shop, adapted from the campaign's kiosk and placed in a prominent location of the department store for two months. Visitors find the new collection alongside NATURANA panties in the kiosk's dedicated packaging. SHOWZ supports the project through every phase, adapting the kiosk concept to the KaDeWe space and handling planning, execution and installation. The placement in one of Europe's largest department stores reflects the campaign's rising visibility, including among B2B partners, and demonstrates how a single kiosk concept scales into new retail formats.