Glow Before the Show is the first in a series of AYAN-hosted brand events, with DALUMA as partner, staged as a warm-up ahead of Berlin Pride Week. Produced by SHOWZ, the project covers concept development, event production, custom installation design, curated entertainment including a drag queen DJ, and guest list curation.

At its center stands the Glow Tankstelle, a vintage fuel pump reimagined as a brand experience. Designed and fabricated by our team, it dispenses DALUMA Collagen Shots as foam, served by staff into guests' cups, turning the product into a physical, shareable moment.