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AI Window Campaign – Lala Berlin

AI Window Campaign – Lala Berlin

AI Window Campaign – Lala Berlin

AI Window Campaign – Lala Berlin

AI Window Campaign – Lala Berlin

AI Window Campaign – Lala Berlin

This project provides an excellent use case for integrating AI into a window shopping experience. Together with the German contemporary womenswear brand Lala Berlin, we have designed and installed an interactive shop window that smartly extends the space which is usually reserved for displays. The AI here works like this: It automatically detects the colors of the outfits of passers-by and thereupon suggests certain Lala Berlin pieces according to the specific colors, and also according to some pre-defined demographic factors that the AI knows of and recognizes. We topped the campaign off with a vibrant and memorable brand event, showcasing our concept and leaving the attendees inspired and eager for more.

AI Window Campaign – Lala Berlin

AI Window Campaign – Lala Berlin